Marketing Practitioner Sessions at Fordham

Fordham University hosts several marketing practitioner sessions each semester in Keating Hall. At these sessions, a small group of students work on a business challenge presented by a guest employee who works in marketing. The guess employee also gives advise to the students as well as insight to his or her career. Last week, I attended a marketing practitioner session with Cherie Corso, co-founder of G2 Organics.

G2 Organics sells organic, odorless, and environmentally friendly products with reiki crystals. Cherie assigned the students at the practitioner session to discuss ways to overcome her three business challenges: ways to improve online advertising, make products more appealing to he 40+ age group, and how to increase overall awareness of her company. The students in the room shared their ideas with Cherie, who was very open to our thoughts and ideas.

Cherie also presented a paid internship opportunity to marketing majors. She is looking for someone to help her and her partner overcome the company's business challenges. Interns will have the opportunity to travel with her to meet buyers as well as create YouTube videos and other promotions for the products. As an intern, one of the company's nail polish color could even be named after you!

As mentioned, the marketing practitioner sessions are great ways for students to interact with successful businessmen and women in the marketing industry. Most marketing classes require students to attend at least one session.